The Team
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Michael C. Morello
Founder & CEO of Novella AI, Michael is the ideal leader, bringing a rare blend of domain expertise, operational depth and scaling expertise. A decade engineering seamless editing workflows for high-pressure shows like The Masked Singer & Beast Games for studios like Amazon, FOX, LIonsgate, along with 10 years of large-scale business management (Webster Hall, Brooklyn Mirage) demonstrate his proven capacity to execute, scale, and foster market growth.
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Gasper Chiaramonte
Founder & President of Novella AI, Gasper is a product visionary and elite Hollywood editor with a 15+ year career. Renowned for shaping compelling narratives for major studios like Netflix, Disney, Amazon, and FOX, his work spans from iconic broadcast hits like American Idol to critically acclaimed, Emmy-winning documentaries. Content he has edited has garnered over one billion combined views.
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Michael Phillips
Product Advisor of Novella AI, Michael is an Academy Award winner for Scientific and Engineering Achievement for design of the Avid Film Composer as well as a Technology and Engineering Emmy for its significant contribution to multi-camera editing. As a veteran technologist, filmmaker, and editor, he was the Principal Product Designer at Avid Technology for over 20 years, where he was central in the continued development of the Avid Media Composer and Symphony editing systems. He holds over a dozen patents, advising on next-generation digital workflow and media technology innovation.
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Sanzhar Sultan
VP, Operations of Novella AI, Sanzhar expertly bridges the creative and business sides. He previously served as a Creative Executive and COO for prominent family offices, building a career in production, distribution, and marketing. His film credits include titles distributed by Sony Pictures, MGM, Netflix, and eOne. Sanzhar channeled this passion into entertainment tech as the founder of the social app Wotson and the movie fantasy league Movie Fan, bringing a proactive, macro-minded approach to operations.
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Alex Wall
VP, Marketing of Novella AI, Alex is a seasoned marketing technology executive with over 15 years of experience across the entire digital landscape (B2B, B2C, SaaS, e-commerce, agency). She was most recently the Chief Marketing Technology Officer at PROPER and previously led marketing at Jukely. Alex has developed successful performance campaigns for Fortune 100 brands, including DreamWorks, American Airlines, and PepsiCo. A recognized pioneer in marketing analytics, she frequently speaks at conferences like MAU Vegas on complex topics from programmatic display to neuromarketing.
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Jordan Orme
Creator Advisor of Novella AI, Jordan Orme is a highly sought-after video editor and post-production educator. His extensive client list includes major artists and global brands like Justin Bieber, MrBeast, Post Malone, Nike, Google, and Amazon. Beyond high-level production work, he is widely known for his YouTube series, "Music Video Editor Reacts." Dedicated to empowering the next generation, Jordan co-founded The Editing Podcast, teaches through his course, The Editing Formula, and launched Edut, a creative company focused on tools and community for editors.
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Julie "Kaboolie" Chang
Product Designer of Novella AI, Julie is a creative provocateur based in the Los Angeles area. Known for infusing her work with curiosity and a focus on human connection, she approaches every challenge with a fresh, empathic viewpoint. Her impressive client list includes Nestle, Xbox, Nike, Starbucks, Coca-Cola, and Adobe, along with major motion pictures such as The Secret Life of Pets and Hobbs & Shaw. Julie's signature is translating unique observations into impactful and engaging design solutions.